About us
Stories From The Hyphen
Born from the rich and layered experiences of 1st, 2nd, and 3rd generation immigrants, Holda exists for anyone who has ever felt like their identity lived in the in-between. We are a storytelling brand, blending fashion, art, and photography to capture the beauty, complexity, and resilience of hyphenated identities, what it truly means to be “X and British”.
Our collections are unisex, bold, and unapologetically expressive. Each piece is crafted not just to be worn, but to be felt, with high embellishment, cultural motifs, and details inspired by the artistry of our homelands. Clothing becomes canvas; fashion becomes narrative.
But Holda doesn’t stop at the wardrobe. We are building an ecosystem, a cultural hub alive with creativity and connection, through panels, podcasts, football clubs, running groups, and beyond. This is a universe where community thrives, stories are shared, and belonging is redefined.
Why Holda?
Community: We bring together those who feel like they’re always wearing their away shirt, creating a space where shared stories turn the in-between into a true home.
High Embellishment: Every garment is a piece of art, celebrating craftsmanship and skills passed down through generations.
Cultural Motifs: Threads that carry heritage, symbols, and stories into the present.
Storytelling at its Core: Whether through clothing, conversation, or community, everything we create tells a story.
At Holda, you don’t just wear a brand, you step into a narrative. You carry heritage, resilience, and pride. You join a community rewriting what it means to belong.